Grassroots Advocacy Campaigns

Timed to the Lobbying Disclosure Modernization proposal, which would count grassroots call-to-action emails as lobbying contacts for the first time. Farah Qureshi-Lindgren, Simone Radcliffe's deputy in NANA's public policy shop, leads NANA's response to the proposal and teaches how to run a grassroots campaign that holds up under a stricter disclosure standard. The course is a Fall Policy Forum topic in years the proposal is active.

What makes a call-to-action email effective without crossing into direct lobbying language it can't support later.

How to target a campaign to members most likely to act, using member data an association already has rather than buying a new list. Farah Qureshi-Lindgren walks through the segmentation NANA itself used ahead of the 2026 Postal Regulatory Commission testimony.

Recordkeeping practices that would hold up if grassroots emails become reportable contacts under the proposed rule. Covers what to log now, before the rule takes effect, so a filing isn't reconstructed from memory later.

How to run one campaign across a national association and its state or regional affiliates without duplicate asks to the same member. Covers who owns the send calendar when a national office and a chapter both want to reach the same list in the same week.

Government-relations and communications staff running member mobilization campaigns, especially those tracking the Lobbying Disclosure Modernization proposal. Especially useful for staff at associations without a dedicated policy team who run advocacy alongside communications.

• Write a call-to-action email that doesn't cross into direct lobbying language

• Segment a member list for a mobilization campaign

• Set up recordkeeping for a reportable grassroots contact

• Coordinate one campaign across a national association and its affiliates