Media Relations Guide for Associations

Written by Tamsin Rourke-Adeyemi, Communications Director at the Alliance of Community Radio Stations, this guide translates newsroom habits from community radio into practical media relations guidance for association communications staff who don't have a press background.

Inside: how to build a reporter list before you need one, a pitch template that leads with the fact instead of the mission statement, a same-day response protocol for an unexpected press inquiry, and a short spokesperson-preparation checklist for an executive director who has never done an interview. The guide is built for a one- or two-person communications team, not a large press office, and closes with a short glossary of press terms for staff without journalism-industry vocabulary.

Published by NANA's research team as part of the guide series.