Accessible Digital Content Checklist
A practical, per-content-type checklist for meeting WCAG 2.2 AA in newsletters, PDFs, and video.
- Toolkit
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Members only
Brief
State of Associations Quarterly: 2024 Q3
A quarterly data brief on where non-dues revenue actually comes from, and how the mix shifts with organization size.
The third brief in the State of Associations Quarterly series breaks down the 24 percent median non-dues revenue share reported in State of Associations 2024 into its component sources: event revenue, sponsorship, product and publication sales, and other income. It finds that a single signature annual event, more than any other factor, determines whether an association's non-dues share lands above or below the sector median.
The brief compares organizations with and without a flagship conference or trade show, and looks at how sponsorship revenue concentration — the share of sponsorship dollars coming from an organization's largest sponsor — varies with total non-dues revenue. Finance committees will find a direct planning implication here: a single annual event is the strongest lever over non-dues revenue in this data, but also carries the highest year-to-year volatility of any source measured.
Published by NANA's research team as part of the brief series.
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